Ian Sherr and Joann S. Lublin:
To be sure, Apple Store sales continue to be the envy of other retailers. It raked in $5,971 per square foot in 2012, up 17% from the $5,098 per square foot the year before, according to retail consultancy Customer Growth Partners. By comparison, Tiffany & Co. had sales of $3,453 per square foot in 2012, and popular yoga-clothes retailer Lululemon Athletica Inc. pulled in $2,464 per square foot last year.
An entire article about how Apple Stores are losing their luster — complete with a paragraph that undercuts the entire argument one-third of the way through. Even in a typically weak quarter for the stores, Apple was far ahead of Tiffany’s. Tiffany’s!
But the insane growth is stalling. I guess Apple should start selling barrels of crude oil in their stores. That’s about the only way to combat the law of large numbers at this point in order to win back the tech press. And clearly, diamonds won’t be enough.
The Apple Store is kind of an interesting thing to look at now. It’s been months since they last had a leader to overlook their retail strategy and yet they’re still bringing in unprecedented amounts of cash consistently every quarter… until this one. As Apple products continue to infiltrate every household, it becomes less and less necessary (and novel, in a way) to walk into an Apple Store to just play with their MacBooks or iPads when someone who lives in the same house as you do have the same products.
At a time when many retail stores have outlived its purpose, Apple still continues to push forward. But in which direction?